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Korean haircare: what sells and how it's made
Formats, ingredients and packaging insights from Korea's best-selling haircare, for brands developing their own.
Learning from the Korean haircare market to plan and develop haircare products.
What this guide will cover
Popular Korean haircare, analysed
Top-ranked products broken down by format, key ingredients, packaging and positioning.
Format trends
Water treatments, hair serums and oils, scalp scalers and scalp ampoules.
Ingredient trends
Ingredients commonly used for scalp soothing, exfoliation and damaged hair.
Packaging patterns
Large pumps, refills, tubes and dropper ampoules, by category.
Where Crescent Seoul fits
Many manufacturers that excel at skincare are not the strongest at haircare. Crescent Seoul finds the ones that can deliver your format and ingredients, and coordinates development, including line extensions for skincare brands.